By March 2008, Mumbai's skyline will be more beautified with the municipal corporation planning to ban all hoardings in south Mumbai and regulating those in the suburbs, much on the lines of Singapore and New York.
The gigantic hoardings in Mumbai suburbs could soon be a thing of the past if the Mumbai municipal corporation's proposed ban on all hoardings in south Mumbai, from Colaba to Byculla, is cleared.
This buzzing metropolis known for its colourful skyline dotted with numerous hoardings may become hoarding-free from March 2008 and the civic body's logic for this regulation.
Additional Municipal Commissioner R A Rajeev said, "These areas are congested and have heritage buildings so we need to make it clutter-free."
In its effort to give the city's landscape an aesthetic look, the revised policy will not allow hoardings on municipal properties and existing ones will be pulled-down by March 2008, top-floor occupants of residential societies can veto large hoardings on their terraces and only one hoarding will be permitted on each building.
But officials are not too clear about what happens to the scores of political banners and hoardings that often seem to flout rules?
Municipal authorities also want to ensure that hoardings in suburbs are regulated as per standard sizes. Owners are clearly not pleased with this move.
Hoarding owners association joint secretary Mangesh Borse said, "Its a biased, conniving way. We are not involved in the process."
While advertisers and hoardings owners feel the civic body is hoarding trouble, Mumbaikars rooting for a beautified skyline will have to wait and see which way this debate turns.
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